Consumerism essentially is running our lives, from convenience products to service & experiential products we are spoiled by the many different choices and options available in the market. We all know Marketing teams work hard to come up with creative strategies to ensure the brand they represent is the one you are using, but do you know what the job entails? Let’s find out why marketing is an interesting career choice.
A good marketing strategy fuels every successful business and that’s where the Marketing professionals come to our rescue. They sure do tough it out in the field and it can be very challenging but at the same time, it is very rewarding with all the perks that come with it. An exciting career pursuit with a lot of opportunities to grow with the flexibility of working in any industry. Not to forget the monetary benefits are relatively proportionate to your hard work.
Here are some of the reasons why you might enjoy and thrive in this profession:
It’s a dynamic field! Marketing is a fast-paced, tough, and ever-changing field that serves as a foundation for every industry. It is an ever-evolving space where you are never bored or stagnant. Known for its dynamism, it encompasses brand awareness, sales initiatives, and lets you engage with current customers and prospects. With the pandemic taking a hit on many businesses, the smaller businesses have truly realized the potential of digital marketing to help close the gaps with the big players. With e-commerce platforms enticing sellers as much as they are the buyers, it is a very exciting time to be in this industry with many prospects to grow. So, regardless of your field of expertise, you may want to come and work in this sector.
It demands more than just education. Basic qualifications are sought by all employers, however, when it comes to marketing a greater emphasis on abilities, such as being a people person, knowing how to set goals, comprehending basic design principles, and turning a no into an unrealized opportunity among many other natural abilities is equally important. These qualities can be learned over time by observing industry leaders and managers in action or by having a mentor who has been there and done that to personally coach and up-skill you.
A catalyst for personal and professional development. A career in marketing provides individuals with ample opportunities to learn. The learning is not only limited to a specific sector but a wider arena. It helps you improve your soft skills, interpersonal skills, and communication skills with the added advantage of having a fun social life, as the duty calls for you to attend events and social gatherings.
Encourages you to try new things and be creative. Experimenting is the key to success in this sector. Nothing is static, nor the consumer behavior neither the markets, hence this profession challenges you to be creative and innovative with ideas in an ever-changing world. If you enjoy trying out new things, this is the field for you! With the fast-paced technological advancements, it is imperative that we have an out of box thinking and put to use our imagination in several ways, from the big picture to the finer points of the campaign.
There is no redundancy, yes you heard that right. Commercial and public businesses both utilize marketing. As a result, marketers are in high demand all across. Many industry polls from around the world show that there aren’t enough marketers available to do the job because of which there is a rising demand for professionals and a shortage in supply. Once you have learned the tricks of the trade you’ll never be short of work.
All in the Networking Talking with customers, whether online or in person, is an important part of marketing. Aside from communicating with customers, this industry needs a huge network that is made up of coworkers, suppliers, partners, and technology businesses. You’ll be continually meeting new people and expanding your network with a chance to form healthy and meaningful relationships. So, if you’re a people person, marketing could be a terrific career decision for you.
The advantages of marketing are numerous, as are the reasons for choosing this profession. Hope these exciting reasons persuade you to choose a career in marketing or hey! It’s never too late to make that lateral dream move.
